Sleepiest now sports a modern and vibrant brand character infused with that gentle and soothing aura. The new visual language offers a fresh yet familiar interaction from the clean and cutesy app icon to the spruced-up and streamlined lettering.

Plenty of illustrations and icons, bright hues, and micro animated functional elements all come together to really set a creative mood and submerge the user in the app’s special atmosphere.

The app lets you make your own sounds.

Gorgeous and effortless sleep tracker stands out from the usual boring graphics.

Sleeping well has never been more fun when you can earn points and get rewards.

From colors to tone styles to background effects, everything is meticulously thought out.

My key task was to sharpen and clarify the brand differentiation through its visual identity. Developing a new identity for a product with a significant existing user base is always a huge responsibility. It’s a challenging process to find a visual language that enhances brand consistency and communicates the product’s core values to attract new audiences — all while preserving the familiarity that existing users value.

Rebranding of sleep app that helps millions to fall asleep every night

The design will not leave you cold!

Extra attention to detail development

Our first task was to give a makeover to Sleepiest’s logotype and corporate identity.

The lettering was spruced up and cleaned up as well.

The colorful illustrations of beautiful sceneries and landscapes create an atmosphere that effectively induces relaxation. Animated scenes of mountain ranges, bodies of water and cute animals interacting with nature snatch attention and spark joy among users.

Every element made with love

Through multiple iterations, the illustration style found its balance — striking yet comforting!

Within eight months, we developed and realized a three-stage advertising campaign based on video clips, gradually highlighting the discrepancies between operators' promises and reality.

In the first video - a long launch period and the need to wait for coverage in your city.

The second shows inflated prices for updated tariffs.

And in the third one, we visualize the inability to use 3G outside of one smartphone.

In 2015, Ukraine was preparing to launch mobile 3G Internet in the networks of GSM operators (Kyivstar, Vodafone, Lifecell). This certainly pleasant event for users was a rather disturbing period for Intertelecom, which until that moment was the only operator capable of providing a similar mobile access speed using CDMA technology.

Assessing the market and technological situation, we realized that at the first time the service from the "BIG THREE" will have many nuances for use - starting from the speed of coverage deployment, and the cost of the service. And ending with too high audience expectations due to heated up media space, fulfilled with ambitious promises.

Creation and launch a national advertising campaign for Intertelecom 3G

And our marketing team grasped this chance!

As a result, during the campaign period and subsequent three months, we've attracted 23 000 new users with an average monthly ARPU of around 150 UAH.

Promo on the wave of waiting for 3G technology launch in Ukraine by national GSM operators.

Promo of the tariff plans benefits and special conditions for using the mobile 3G by Intertelecom.

Playing on competitive disadvantages. Promotion the various formats of using Intertelecom 3G.

When others only promise, Intertelecom 3G is already working throughout Ukraine.

3G that everyone can afford.

3G available only on a smartphone? Use mobile internet for all your devices with Intertelecom.

Focus to the taste and feelings allowed us to grow national distribution very quickly after product launch, in just 12 months having occupied the shelves in 16 national retail chains, the biggest of which were:

The Ukrainian market of packaged croissants was represented by three producers: the international company Chipita with their famous "7Days", and two local brands: Ligos and Lukas. And these were exclusively "snack" products. The key characteristic of which was the shelf life. But the main thing for which we love croissants is the tenderness of their dough and the taste of the filling, which, in combination, give a great gastronomic pleasure.

full cycle, including packaging and brand assets depelopement

Creation of the brand for packed artisanal-baked croissants

And we decided to make this characteristic a key one for the differentiation of our "Cafe Marseille" croissants.

Were designed 4 tastes with 2 pack types: 60 g for individual packs and 180 g mini croissants for family pack. The idea was to make the packaged croissant as tasty as freshly baked!

We’ve combined original artisanal dough recipes with fantastic flavors of selected natural fillings. We reduced the shelf life to 3 months (compared to 6 for competitors) and found a preservation method that avoids the use of chemicals in the recipe. This allowed us to create delicious croissants that everyone gets a real pleasure from!

We reflected this advantage in the branding and packaging, referring consumers to real French croissants. And we made the right decision! As a local manufacturer with limited financial resources, we managed to build a distribution and win the love of customers in a really very short term.

Despite the fact that the product belongs to the category of "healthy food", which has a rather narrow segment of customers, thanks to successful positioning, we managed to become attractive to a very wide audience. And today the product is actively increasing its presence in national and local retail:

Today, more than 300.000 people with celiac disease live in Ukraine. And 1.300.000 more patients with diabetes mellitus. In addition, 5.5 million people are active adherents of a healthy lifestyle. All of these people are either forced to organize their diet from sweet and gluten foods, or stick to such a diet wishing to keep themselves in shape and be healthy.

Development of a product concept, brand strategy and packaging for natural fruit snacks

We decided to create delicious and convenient apple-based snacks combined with healthy, nutritious, and safe supplements.

Each pack contains 3 stick-rolls weighing 25 to 40 g, which makes them easy to consume on the go and satisfying enough to relieve hunger.

With this idea we've made 6 flavor combinations. Differentiated both in taste and in the degree of their "satiety", what was reflected in the packaging design and naming.

The main difficulty, in this case, was that the production process is quite "capricious" and any deviations in the varieties or the level of maturity of the ingredients could greatly affect the taste of the finished product. Therefore, the process of choosing combinations of tastes had to be built not only on the taste and nutritional value but also on the taste stability of the selected components.

The second challenge was the building of a product line. We tried to make not just a taste palette, but also a kind of "nutritional ladder", which, through the ingredients, the package design, and the naming, prompted the buyer which Fruit Snack would suit him best for his purposes (eat something tasty, get a portion of vitamines, eliminate hunger).

Due to the fact that the product perfectly combines taste and health benefits, and is also very convenient to eat, it quickly found its audience of fans. Who gradually became his ambassadors, helping the creators in attracting new customers.